Affected by the macroeconomic environment of the country and driven by the rapid development of information technology, the trend of changes in the building materials and home furnishings industry is becoming increasingly apparent. Enterprise transformation, industry optimization, and industry upgrading have become inevitable. On March 18th, the Materials Branch of the China Building Decoration Association launched a press conference on "100 Enterprises and Trillion" in Beijing. This marks the completion of the theoretical system construction of the "Hundred Enterprises and Trillion" plan, and its official implementation and launch. Through three steps: laying the foundation in the first year, making efforts in the second year, and achieving comprehensive results in the third year, we aim to achieve the trillion yuan target and drive the transformation and upgrading of the entire industrial chain. This is an innovative model action taken by industry associations to promote industry development, in the practice of enterprise transformation, industry optimization, and industry upgrading, in order to find breakthroughs.

    It is reported that the "Hundred Enterprises and Trillion Yuan" plan refers to organizing around a hundred building materials and home furnishings production enterprises of different categories to collaborate and achieve the annual output value goal of trillions over a period of three years. Wang Yuefei, Secretary General of the Materials Branch of the China Building Decoration Association, pointed out that the "Hundred Enterprises and Trillion" plan relies on new thinking, new technologies, and new models to form an economic "entity" of hundreds of building materials and home furnishing enterprises, that is, a "trillion entity", for value chain reconstruction.

    It is reported that the "trillion body" is composed of six faces. The top layer is the industry association, which plays a leading and promoting role; Located at the bottom level is the construction of a digital port, providing a scene display experience, platform data trading, warehousing, and precise delivery of the last mile for "100 enterprises"; The other four aspects include new technological support, including 3D digital modeling, virtual reality, real-life virtual scenes, reality enhancement, intelligent interactive terminals, etc; The second is the design aspect, which involves organizing a large number of designers to enter the cloud platform for collaborative design; The third is brand building and promotion; The fourth aspect is capital and finance. Each edge of the "trillion dollar body" is the main channel for new channel construction and strong channel docking, which is the main channel for "hundred enterprises" to achieve "trillion yuan". The "body" composed of these six aspects is a great integration of "hundred enterprises" and a true sharing economy.

    Secretary General Wang Yuefei stated that the selection of "100 enterprises" and the construction of "trillion yuan" channels are the key to achieving "trillion yuan" for "100 enterprises". In the selection of "100 enterprises", business leaders should have innovative ideas, a spirit of daring to take the lead, and an ambition to achieve their careers. Enterprises should have innovative products that meet green standards and possess certain production capabilities; In the construction of the "trillion yuan" channel, the goal is achieved through four aspects: brand promotion, internal integration, external docking, and capital assistance. The big home industry will enter a new era, with manufacturing moving towards 4.0. Supply side structural reform will have practical effects, making the supply system better adapt to changes in demand structure.

    Finally, Secretary General Wang Yuefei stated that 2016 is the year of "one hundred and one trillion yuan" infrastructure construction. At present, internal integration has begun. From March 22nd to 24th, 20 enterprises will communicate and land at Shandong Jinshiwang Ceramics Co., Ltd. and Tyson Rili Wood Industry Co., Ltd.

At the same time, the construction of the digital port and the integration of external channels have both begun. By the end of June, complete product modeling and scenario design for 30 enterprises, and land the Yiwang Digital Port; By the end of December, complete the modeling and scenario design for "Hundred Enterprises", enter the database, and all on the platform